Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Tutorial
Workshop
Module Offerings
4034BUSMK-JAN-MTP
Aims
To acquire knowledge about the issues and dimensions of consumer behaviour. To recognise the importance of external and personal internal factors in determining behaviour and attitudes.
Learning Outcomes
1.
Evaluate the consumer and the nature of consumer decision making
2.
Explore the social and cultural impacts on consumption behaviour
3.
Analyse the psychological dimensions of consumer behaviours.
Module Content
Outline Syllabus:Foundations of consumer behaviour
Consumer motivation
Consumer perception
Consumer learning
Consumer attitudes
Group influences
Family & household buying
Older consumers
Young consumers
Culture
Module Overview:
Within this module, you will acquire knowledge about the issues and dimensions of consumer behaviour. You will recognise the importance of external and personal internal factors in determining behaviour and attitudes.
Within this module, you will acquire knowledge about the issues and dimensions of consumer behaviour. You will recognise the importance of external and personal internal factors in determining behaviour and attitudes.
Additional Information:To provide an integrative approach to consumer behaviour and the role that it plays within marketing strategy, taking a holistic view of the anthropological, sociological and psychological influences on the consumer.
Assessments
Centralised Exam
Portfolio