Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture
Tutorial
Workshop

Module Offerings

4034BUSMK-JAN-MTP

Aims

To acquire knowledge about the issues and dimensions of consumer behaviour. To recognise the importance of external and personal internal factors in determining behaviour and attitudes.

Learning Outcomes

1.
Evaluate the consumer and the nature of consumer decision making
2.
Explore the social and cultural impacts on consumption behaviour
3.
Analyse the psychological dimensions of consumer behaviours.

Module Content

Outline Syllabus:Foundations of consumer behaviour Consumer motivation Consumer perception Consumer learning Consumer attitudes Group influences Family & household buying Older consumers Young consumers Culture
Module Overview:
Within this module, you will acquire knowledge about the issues and dimensions of consumer behaviour. You will recognise the importance of external and personal internal factors in determining behaviour and attitudes.
Additional Information:To provide an integrative approach to consumer behaviour and the role that it plays within marketing strategy, taking a holistic view of the anthropological, sociological and psychological influences on the consumer.

Assessments

Centralised Exam
Portfolio