Individual essay 1,500 words

Group work report 1,000 words

• An overview of basic concepts of management 
Introduction to key management ideas with focus on how organisational structure in firms has evolved into global and networked operations
• Functional areas of management that are important for marketer 
(Managing performance, managing the value chain, managing planning and decision-making process, managing innovation and change, and managing the front line)
• Management processes and culture
(Organisational culture and leadership, communications processes for integration, and corporate reputation)

Management in Practice - 4033BUSMK

Management in Practice

Identify through contemporary case studies how organisational processes (leadership, culture) shape strategic direction

Evaluate key management functions and how they act as an interface with marketing practice

Develop interpersonal communication abilities and collaborative group working ability

Explore the fundamental debates and literature in management theory