Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture

Seminar

Workshop

Module Offerings

4032BUSMK-SEP-MTP

Aims

To introduce students to the underlying principles of marketing as a whole and a range of specific marketing activities

Learning Outcomes

1.
Evaluate the role of marketing within a range of organisations and activities
2.
Analyse the role and importance of segmentation, targeting and positioning within consumer markets
3.
Critically examine the principles of implementing a marketing strategy within business to consumer markets

Module Content

Outline Syllabus:Defining marketing and its role within the organisation and society Segmenting business to consumer markets Development and implementation of the marketing mix
Module Overview:
This module will introduce you to the underlying principles of marketing as a whole and a range of specific marketing activities.
Additional Information:A comprehensive introduction to the fundamental principles of marketing within the Business to Consumer context

Assessments

Report