Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Workshop
Module Offerings
4032BUSMK-SEP-MTP
Aims
To introduce students to the underlying principles of marketing as a whole and a range of specific marketing activities
Learning Outcomes
1.
Evaluate the role of marketing within a range of organisations and activities
2.
Analyse the role and importance of segmentation, targeting and positioning within consumer markets
3.
Critically examine the principles of implementing a marketing strategy within business to consumer markets
Module Content
Outline Syllabus:Defining marketing and its role within the organisation and society
Segmenting business to consumer markets
Development and implementation of the marketing mix
Module Overview:
This module will introduce you to the underlying principles of marketing as a whole and a range of specific marketing activities.
This module will introduce you to the underlying principles of marketing as a whole and a range of specific marketing activities.
Additional Information:A comprehensive introduction to the fundamental principles of marketing within the Business to Consumer context