Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Module Offerings
4010SSLN-SEP-MTP
Aims
To introduce students to the business of international tourism in order to gain fundamental knowledge of the tourism industry its structure, organisation and impact. Moreover, since tourism is part of the service industry this module also aims to introduce the students to relevant issues related to the consumer. The students will also get an introduction to the tourism industry through different forms of business contacts.
Learning Outcomes
1.
Describe the structure and organisation of the tourism industry.
2.
Explain key concepts in relation to the business of international tourism.
3.
Identify and discuss consumer processes in tourism.
Module Content
Outline Syllabus:Structure of the tourism industry (international, national, regional) including business suppliers, operators, destination management organisations, and public sector structures and processes. The tourism system. Developing, funding and maintaining partnerships; tourism networks/stakeholders. Economic factors including multiplier effects, economic development, sources of investment. Destination/product lifecycle/attractions, digital tourism. Resort management, attractions management, business and conference tourism infrastructure including transport, accommodation.
Module Overview:
This module introduces you to the business of international tourism in order to gain fundamental knowledge of the tourism industry, its structure, organisation and impact. Moreover, since tourism is part of the service industry this module aims to introduce you to relevant issues related to the consumer. You will also get an introduction to the tourism industry through different forms of business contacts.
This module introduces you to the business of international tourism in order to gain fundamental knowledge of the tourism industry, its structure, organisation and impact. Moreover, since tourism is part of the service industry this module aims to introduce you to relevant issues related to the consumer. You will also get an introduction to the tourism industry through different forms of business contacts.
Additional Information:To introduce the students to the business of international tourism in order to gain a basic knowledge of the tourism industry with its structure, organisation and impact. Moreover, since tourism is part of the service industry this module also aims to introduce the students to the relevant issues related to the consumer. The students will also get an introduction to the tourism industry through different forms of business contacts.