Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Practical

Module Offerings

4005BPR-JAN-MTP

Aims

To utilise the advances in Web 2.0 to the advantage of the PR practitioner.

Learning Outcomes

1.
Introduce visual media and related platforms available to the modern PR practitioner
2.
Produce a self promotional business-oriented video utilising industry accepted professional practice
3.
Evaluate the effectiveness of video as a PR tactic in business

Module Content

Outline Syllabus:Introduction to Web 2.0 and the opportunities it offers the PR profession. Familiarisation of the platforms and equipment available. How the new advances have been assessed by communication theorists. Practical demonstrations and case studies illustrating video as a platform. Interview techniques and applications. Production techniques and applications. Media Production and Editing. Presentation of productions. Evaluation of productions with particular referencing to video via various analytics tools.
Module Overview:
This module enables you to utilise the advances in Web 2.0 to the advantage of the PR practitioner.
Additional Information:A new course which incorporates the Business and Screen School's investment in media technology and applies it to the growing PR industry.

Assessments

Technology