Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Online

Workshop

Module Offerings

4003BPR-SEP-MTP

Aims

To introduce the concept of communication and to enable students to recognise the communication process through the application of theoretical communication models.

Learning Outcomes

1.
To describe the concept of communication
2.
To evaluate the communication process by applying relevant communication theories to practice
3.
To identify the public relations role in enabling organisations to plan their communication processes
4.
To interpret the impact of culture on communication

Module Content

Outline Syllabus:What is communication? Why do we communicate? An exploration of theories relating to the communication process Communication modelling An exploration of forms of communication The impact of culture on communication An introduction to visual communication PR as planned communication An introduction to corporate communications
Module Overview:
This module introduces you to the concept of communication and enables you to recognise the communication process through the application of theoretical communication models.
Additional Information:A module which aims to introduce communication theories and concepts to first year students.

Assessments

Portfolio