Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Online
Workshop
Module Offerings
4003BPR-SEP-MTP
Aims
To introduce the concept of communication and to enable students to recognise the communication process through the application of theoretical communication models.
Learning Outcomes
1.
To describe the concept of communication
2.
To evaluate the communication process by applying relevant communication theories to practice
3.
To identify the public relations role in enabling organisations to plan their communication processes
4.
To interpret the impact of culture on communication
Module Content
Outline Syllabus:What is communication?
Why do we communicate?
An exploration of theories relating to the communication process
Communication modelling
An exploration of forms of communication
The impact of culture on communication
An introduction to visual communication
PR as planned communication
An introduction to corporate communications
Module Overview:
This module introduces you to the concept of communication and enables you to recognise the communication process through the application of theoretical communication models.
This module introduces you to the concept of communication and enables you to recognise the communication process through the application of theoretical communication models.
Additional Information:A module which aims to introduce communication theories and concepts to first year students.