Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Tutorial
Module Offerings
4003LBSBSC-JAN-MTP
Aims
To provide students with:
A comprehensive introduction to the principles of marketing in various market settings. Students will develop an understanding of, and the ability to examine, the internal and external forces. Introduction to a range of strategic and tactic marketing tools that are vital for an informed approach to marketing decision making. Students will learn about building profitable relationships with customers and co-creating value in fast-changing and interdependent global marketplace, justifying marketing strategies, provide solutions, exercise creativity and demonstrate theory and practice by delivering a marketing plan for a real company.
Learning Outcomes
1.
Explain the marketing concept in relation to different organisation sectors.
2.
Identify and describe markets and customers utilising secondary sources of information.
3.
Recognise a range of marketing strategies and synthesise ideas into a marketing plan.
Module Content
Outline Syllabus:Introduction to Marketing
- Marketing Environment in Global Context
- Marketing Research
- Marketing Strategy
- Segmentation, Targeting, and Positioning
- Marketing Mix
- Management of Products and Services
- Brand Management
- Pricing
- Marketing Channels. Retailing and Wholesaling
- Promotional Mix
- Business Ethics for Marketing
- Outline of Marketing Pathway for Future Study
Module Overview:
A comprehensive introduction to the principles of marketing in various market settings. You will learn about building profitable relationships with customers and co-creating value in fast-changing and interdependent global marketplaces, justifying marketing strategies, providing solutions, exercising creativity and demonstrating theory and practice by delivering a marketing plan for a real company. You will develop an understanding of, and the ability to examine, the internal and external forces and be introduced to a range of strategic and tactic marketing tools that are vital for an informed approach to marketing decision making.
A comprehensive introduction to the principles of marketing in various market settings. You will learn about building profitable relationships with customers and co-creating value in fast-changing and interdependent global marketplaces, justifying marketing strategies, providing solutions, exercising creativity and demonstrating theory and practice by delivering a marketing plan for a real company. You will develop an understanding of, and the ability to examine, the internal and external forces and be introduced to a range of strategic and tactic marketing tools that are vital for an informed approach to marketing decision making.
Additional Information:No Course notes were supplied