Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture
Online
Seminar

Module Offerings

4002LBSBW-SEP-MTP

Aims

Understand the underlying principles of marketing, including the range of specific marketing activities and their influence on organisations.

Learning Outcomes

1.
Describe the core principles of Marketing and the theories behind them.
2.
Discuss the factors and trends in the marketing environment and how they affect marketing.
3.
Explain the role of marketing to the organisation.
4.
Demonstrate the application of the marketing mix within different marketing contexts.
5.
Apply and adapt marketing mix to satisfy customers' needs.

Module Content

Outline Syllabus:Introduction to Marketing Marketing Strategy Consumer Markets Business Markets Consumer Value Products, Services & Brands Pricing Marketing Channels Marketing Communications
Module Overview:
Understand the underlying principles of marketing, including the range of specific marketing activities and their influence on organisations.
Additional Information:A comprehensive introduction to the fundamental principles of marketing

Assessments

Report
Test