Teaching Responsibility
LJMU Schools involved in Delivery:
Leadership and Organisational Development
Learning Methods
Seminar
Module Offerings
4002LBCENT-SEP-MTP
Aims
This module aims to develop students' knowledge and understanding of the business environment and equip them with the research and analytical skills required to exploit this knowledge in the development of a business venture.
Module Content
Outline Syllabus:
The macro environment Competitor analysis Critical analysis of business information Business research skills Business models Market awareness and analysis
The macro environment Competitor analysis Critical analysis of business information Business research skills Business models Market awareness and analysis
Module Overview:
This module aims to develop students' knowledge and understanding of the business environment and equip them with the research and analytical skills required to exploit this knowledge in the development of a business venture.
This module aims to develop students' knowledge and understanding of the business environment and equip them with the research and analytical skills required to exploit this knowledge in the development of a business venture.
Additional Information:
Students will develop and apply business research skills to support the development of a business venture
Students will develop and apply business research skills to support the development of a business venture
Assessments
Report