Teaching Responsibility

LJMU Schools involved in Delivery:

Leadership and Organisational Development

Learning Methods

Seminar

Module Offerings

4002LBCENT-SEP-MTP

Aims

This module aims to develop students' knowledge and understanding of the business environment and equip them with the research and analytical skills required to exploit this knowledge in the development of a business venture.

Learning Outcomes

1.
Source and evaluate information to develop an understanding of the business environment
2.
Understand how organisations develop and use business models to create and deliver value
3.
Develop business research skills, including knowledge of business information sources and analysis tools

Module Content

Outline Syllabus:
The macro environment Competitor analysis Critical analysis of business information Business research skills Business models Market awareness and analysis
Module Overview:
This module aims to develop students' knowledge and understanding of the business environment and equip them with the research and analytical skills required to exploit this knowledge in the development of a business venture.
Additional Information:
Students will develop and apply business research skills to support the development of a business venture

Assessments

Report