Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Workshop
Module Offerings
4002BPR-SEP-MTP
Aims
To gain a practitioner based insight into the practice and positioning of the public relations function.
Learning Outcomes
1.
To define the role of the public relations practitioner
2.
Discuss the positioning of the public relations function in organisations
3.
Recognise the relationship between public relations and organisational objectives
4.
Define basic public relations theories and concepts
Module Content
Outline Syllabus:The role of the PR Professional
PR as a distinct management function
Introduction to theoretical approaches to PR
Publics, audiences and stakeholders
Introduction to crises and issues management
Consumer PR
Digital PR
Introduction to the role of the PR practitioner in managing reputation
Introduction to media relations
Module Overview:
This module enables you to gain a practitioner based insight into the practice and positioning of the public relations function.
This module enables you to gain a practitioner based insight into the practice and positioning of the public relations function.
Additional Information:As a result of Programme Review 2015