Portfolio

Presentation – equivalent to 1,800 words or 10 minute presentation

Presentation

Students will be given the opportunity to develop key production skills and practices, using industry standard software and techniques. They will develop an understanding of the different roles and skills used within design and media production teams. Design principles, including gestalt, layout and grids, colour theory and typography will be covered in this course.

At the start of the course, students will have access to a series of asynchronous lectures and exercises to facilitate their learning of the essential principles, concepts, theoretical frameworks, techniques and practices used in the creation of media content.

Each key skill will be explored in a series of seminars and workshop sessions. Students will be able to develop a range of production skills while working within different teams on different briefs, while also giving them the opportunity to develop skills in one specialist area, such as graphic design, or copywriting.

Once students have been given the opportunity to develop their knowledge and a range of broad practical skills, they will conduct a skills audit. Following their skills audit they will be assigned a negotiated production role and placed into a multiskilled team. These teams will then work on an industry-informed brief in a condensed two-day design sprint workshop to help them to refine and perfect their skills.

At the end of this workshop the students will present their response to the brief to an assessment panel.

Course content may include, but is not limited to, the development of:
• Written and visual communication skills.
• Brand guidelines.
• The use of tone of voice.
• How to approach and understand the needs of different target audiences.
• Development of graphic and visual communication production skills using industry standard software.
• Storytelling techniques.
• Presentation skills.

Content Creation, Graphics and Visualisation - 4001LSSCPD

Content Creation, Graphics and Visualisation

Identify and apply established principles, concepts, theoretical frameworks, techniques and practices used in the creation of media content.

Successfully identify, explain and appraise the use of a variety of media applications and platforms.

Demonstrate the creative potential of digital media software packages and successfully apply these skills to design compelling narratives.